Pepsi Max sought creative for a National campaign targeting Men 18-24 with the main KPI's being awareness & engagement. I designed the UI/UX for a page takeover that included a game. The creative was inspired by arcade games, so tapping on dropping Pepsi cans before they fall off the screen to achieve the highest score was sure to engage the target audience long enough with the brand. Play GameMobile Game, UI/UX, Rich media
Pepsi Max wanted a Mobile Immersion Unit for a National campaign targeting Men 18-24. Like the game Tap Taste for the page takeover Ad, we decided to keep the theme of games going for the mobile delivery portion. A Pac-Man-inspired game was developed using the accelerometer of the phone to navigate. The user could tilt their phone right and left to move the ball through the maze and to the finish.Mobile Game, UI/UX, Rich media
Disney JR wanted a concept that would both alert and entice Disney kids and their moms about the all-new Sci-Fi Disney JR TV show, MFTL. The objective was to excite Disney JR audiences to tune in and watch the premiere. Brainstorming a concept fit for the galaxy and designing the online experience for MFTL was truly a blast!UI/UX, Web Design, Rich Media
Rich media expand with video and product downloads.UI/UX
Adidas wanted a simple way to take their Mizxflux app and create a mobile ad that would entice people to download the app. I came up with a concept that simplified the UI and UX of their app in a way where it would still utilize the key fun features about it; taking your own photos, and seeing them on the shoe. However, without the full technology that is available in the app and not yet available in the internet advertising martket, we had to push the technology we had available. Through working with Creative Techonologists, my vision came alive as we discovered together that we can open the back camera of people's phones, a feature we weren't using previously on mobile ads.UI/UX, Mobile
Timberland Pro was a rich media launch that had to be as adventures as the shoe itself. The shoe drops in from the top of your browser on rollover initiation of the banner. The experience quickly becomes a fun microsite UI. The stragically layed out content invites the user to enage with the product. Designed to be seamless yet memorable, the Timberland Pro rich media expand will last on the user's mind long after they've interacted with the unit.Webdesign, Photography
Bowlmor Lanes rich media expand with location map and social share.UI/UX
Researching ways to augment social content beyond simple API feed access. The team and I worked together to come up with a Social Prototype that would work as an add-on on Ads (mainly rich media Ads). The add-on would allow access across all business units (Direct and Agency) to bring in a curated feed from the client's social media outlets, mainly Facebook, Pinterest, Twitter, and Instagram. By swiping up, users can see all the latest updates from that campaign from the client's social networks straight on the Ad. The UI/UX I designed was fresh, simple, clean, and would theatrically work as a new and important social product we can sale to clients.UI/UX, Web Design, Web Development
Disney was looking for unique, fresh, never been done before, out of the box, creative ideas to really tie into the theme/storyline of this 1-hour Family Night Special Event on Disney Channel Primetime. With extra effort to think about the best way to leverage something custom and integrated that will surpass all expectations, the theme for this concept was celebration.UI/UX
The layout of the design for this Ad was as clear as the product itself. Camelbak wanted their consumers to know as much as possible about their new and unique water purifying bottle. The performance of this unit had an outstanding Click-Thru of 0.65%, with the average user spending 40.26 seconds interacting with the Camelbak Brand. The success of this unit was highly due to the strategic UI/UX of this Ad.Web Design, Rich Media, UI/UX
Rich media expand showcase.UI/UX
Papermate Inkjoy was looking for a way to bring the joy back to writing. The creative message was Find your InkJoy! – World’s most stolen pen. I designed a fun interactive unit that allows you to choose an InkJoy colored pen, draw anyone who might be a suspect of stealing your pen, and then share your drawling online with your friends. This idea was developed to get users talking about the pen and the fun user-experience they had with InkJoy.Webdesign, Rich Media
Ocean Spray wanted to generate excitement and awareness for their Diet Cranberry. Immediately I thought the best way to execute this, is with a splash on a page takeover. A splash wasn’t enough, it needed cranberries too! The excitement you hear in my tone is the same excitement the client and users who had the experience shared as well. The concept had to be as compelling as the idea – Get MORE from your diet drinks with Diet Ocean Spray Cranberry.Rich Media, Web Design
Hi there, I'm Mo and I love to create, design, and build strong user-friendly experiences between brands and consumers through online media. I design user experiences that are geared at standing out, pushing the envelope, and reflect the current web design trends.If you are looking for someone that can think outside of the box, than I am your designer and Art director. I currently live in Hollywood, but I would love to move and hopefully work somewhere closer to the beach.
Bachelor of Science in Web and Interactive Media Design• 2007 - 2010
Art Director • November 2010 - Present
Creating UI/UX, web, identity, prototype, and interactive design. Daily work includes designing rich media ads, mobile ads, spash pages, page skins, emails, and powerpoint presentations. Communicating with clients concepts, campaign strategies, and messaging. A couple of proud accomplishments working with Conversant were building smart and flexible templates that helped streamline rich media ads and having a couple pieces of my work considered for Webby Awards.
Freelance Creative Designer• September 2010 - September 2011
Designed product layouts for print and digital, logos, and style guides.
Web Designer Internship• July 2009 - July 2010
Designed and coded websites and worked in open source content management systems.
Web Designer• January 2009 - March 2010
Designed products UIs and websites.
Mo has a unique ability to provide fresh & innovating design work that is competitive with leading internet advertising companies. Our clients are absolutely blown away by his designs and he has helped secure many NEW, first time, large brand clients for the company.Rachael Churchill : Sr. Director, Media Delivery | Conversant
Mo exhibits passion in his daily work and interactions with his teams. He strives for success despite obstacles that may arise while delivering on time.Abby Donaldson : Associate Creative Director | Conversant